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SETH GODIN is the author of 13 books that have been bestsellers around the world and have been translated into more than 25 languages. Permission Marketing was a New York Times bestseller, Unleashing the Ideavirus is the most popular ebook every published, and Purple Cow is the bestselling marketing book of the decade.In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth’s classic book, Meatball Sundae, is about the intersection of traditional organizations and the new marketing. His latest book, Tribes, was published in 2008 and instantly became a New York Times bestseller. It redefines what it means to be a marketer today--it turns out that leading a movement is the most effective way to spread your ideas.His next-to-newest book is called Tribes. It was named as business book of the year for 2008.His latest book is called Linchpin. It was a #1 Wall Street Journal bestseller and recently made the funky New York Times Bestseller list.